Welcome Message

We would like to welcome you to the fifth issue of BRANDiT Newsletter, a monthly newsletter issued by Xotox. In this issue, you will find a handful of thoughtful articles, event announcements, and service spotlights, and other information about all things Xotox has "in the pipeline". Enjoy the newsletter and please feel free to send your comments, articles, and suggestions to brandit@exotox.com .

"You are what people think you are"

Xotox Launches Refreshed National Supplies Corporate Visual Identity

In nutritional circles, it's said that "you are what you eat." As a corporate entity, you are what people think you are. In our world "branding planet", corporations, where each corporation has its own personality, shape, color and mannerisms towards others likewise some are old, slow, stylish or even religious!

We translate these aspects into a visualized identity in order to recognize you as your image. National supplies vision was rebranded into an identity to create a greater sense of brand unity and Relevancy with the public, translated into “supplying our nation “slogan.

Art of Da'wa

Xotox to Patronage "Al Mahabba" Ceremony in April

A part of our belief in the importance of the role of art and its contribution in sending the most effective and important Da'wa messages, we in Xotox are eager to patronage the elegant ceremony "Al Mahabba" which will be honored to invite Maher Zain : number one Muslim superstar who attained 3.600.000 FANS in Facebook.

With this number of fans, he now occupies the highest likes among all Araba and Muslim singers all over the world. Xotox is honored to execute and design the media campaign for this extraordinary occasion.

Que .. your tips provider

Marketing Plan to Publicize Qeu "the Beloved Character of GCE Company"

The essence of branding process stands on connecting  corporate’s values and services with the public, People connect to corporates through a huge variety of methods and tools, Mascots “ Characters “ are considered one of the most successful ways in communicating  a company’s message , people cannot make a connection with frosted flakes cereal  but they can with tony the tiger or the Marlboro man or Michael Jordan of Nike, even on an entertainment level  mickey mouse played a huge rule in the late 70’s till now as in communicating Walt Disney’s messages to children through a huge base of food and none food products throughout the world, The same concept is what linked Nike to sports or frosty flakes to healthy diet and it is also what boomed the sales of Marlboros to 3000% through the Marlboros man mascot,  and so GCE as a knowhow driven entity created  the Que Character to  Enhance the value of knowledge and experience of their retaining and potential clients. Que spreads its technical advice and tips through newspaper ads, blogs and social media, and answers all Inquiries and comments on GCE’s portal .

Grow it your way !

Xotox Launches Nora Gardens Website in Riyadh

After completing the visual identity applications of Nora Gardens Company in Riyadh, the website of the company has been launched successfully. The website contains various advanced characteristics which are supported by a control panel in which the working team in Nora will be able to exhibit the goods and seasonal collections concurrently with Nora showrooms. The website is demonstrated by a sophisticated interface that carries the identity of the corporate with absolute simplicity.

 

Launching the New Visual Identity of Sameh Mall

SAMEH MALL group celebrated their 10^th anniversary by launching a fifth location in Amman, after the in-depth studying of competitive values and positioning potential, Xotox reflected the vision of the new mall through a profile which brings the mall’s position closer to people and simple to the point can be described as the popular distinguished saving mall in the kingdom, and to serve the low and middle income families. So, we stood away from exaggerated and excessive elegance and splendor which doesn't express the real nature of the Mall or it positioning vision in the market.

Introducing a technology

Reman Educative Corporate Profile!!

One of the essential most critical phases of rebranding is positioning, this is what separates boys from men “hypothetically speaking “this case needs a cautious creative agency to integrate the technology and carefully sink the values in the public’s comprehension especially a case like REMAN  that brought a new technology in tire remanufacturing to Saudi Arabia which states a low rate comparing to the first world countries where remanufacturing records more than 96% of used tires, and who can do that job better than an award winning agency in branding. Xotox developed this important profile which tends to be informative in the first place and full of marketing values in the second place Xotox also shed the light on the important role carried out by Reman to spread the culture of retreading in Saudi Arabia which is going to raise the public awareness regarding environment protection, fuel consumption, and minimizing the costs paid for new tires every time.

Branding Tip of the Month