"To double your sales or even triple them, let Xotox handles it for you"

 Background

ABC, part of the global Nuqul group, is specialized in producing school notebooks under the trade name of "Note" for all age groups. ABC's notebooks are known for their high quality not only in Jordan but in the Arab world as a whole, especially in the Gulf region. Their sales stood on top among all the competitors for a long period of time. They have been working with another advertising agency but finally shifted to Xotox for its significant marketing solutions.

The Challenge

After some strong competitors entered into the market with more or less the same degree of quality, the purchase decision became dependant on the cover's look by 95%. There, ABC's sales dropped down significantly for two years in a row. The challenge was to handle that changeable market which was difficult to guess in terms of its hard-to-follow tastes, not to mention the interruption occurring in the purchasing decision by the family and friends of the end user (i.e. the student). We should not forget that the success is dependent on the increase of the volume of sales.

 Xotox in action

After holding a number of meetings and citing some intensive observations on the case, the highly-qualified team at Xotox conducted a field research that covered the following market sectors:

1. Bookshops (sale outlet).
2. University students.
3. Teachers and faculty members.
4. Parents.
5. School pupils of different ages.

Then, we were able to unfold the designing weaknesses and solve them. The outputs were divided into the following categories by age groups:

1. A category that we called "Exercise" (directed to students up to Sixth graders).
2. A category that we called "College" (teens).
3. A category that we called "University" (university students).
4. A category that brings together categories 1 & 2; we called it "Drawing".

Splendid Results

The sales at ABC have witnessed a significant increase since then.