(Xotox won the Golden Award in "The Jordan Advertising Award" for this solution)

 "Xotox represents the best demonstration for your products and services"

 Background

Serage for printing services, one of the few Jordanian companies that see to the "after printing services", handles luxurious paper bags. Most of the printing press companies in Jordan deal with Serage for adding printing effects on their materials for quality and beauty purposes.

 The Challenge

The difficulty of such service lies in the fact that it is not enough to demonstrate it visually using a website or brochure. Hence, all of the then previous efforts have almost failed in increasing the volume of sales, not to mention that they found it difficult to convince their clients (i.e. the printing press companies) to add these effects on their printed materials using the then existing demonstration tools.

Xotox in action

Our creative team worked on solving this problem; the team decided to create a booklet, which clearly highlights all the "after printing services" through adding the "touch" feature to the existing "visual" feature.

The team has also worked on getting an image for each product or "printing effect" to add the "feeling" feature to the previous two features.

Other aspects of the solution:

1.   At a later stage, our team has developed a website that highlights the visual feeling. This was an extra challenge where our team has met successfully.
2.  Our creative images were magnificently fashionable.
   

Splendid Results

Volumes of sales increased significantly.